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September 08, 2015

Nexen Tire Case Study

When Korean tire manufacturer Nexen asked Steelhead Productions to help them introduce their upcoming tire line at SEMA they needed to make a big impression while maintaining international brand consistency. The 50’x50’ exhibit they created, which also had 900 ft2 of rental double deck mezzanine area, was a graphic tour de force. The huge images were complimented by a large tiled video wall, large backlit graphic,and were capped off by a gravity defying, undulating SEG ribbon element nearly 80’ long that morphed into a faux roadway inlaid into the flooring to define the product display area. This project really pushed the envelope of state of the art in dye sublimation graphics with great success.
 

Not only did the b62™ frames perfectly support the incredibly large graphic panels, but as a rental project, the fact that there are only three custom frames in this entire exhibit was a huge plus. Other than the product displays, virtually all of this exhibit came out of stock rental inventory and the foresight evident in it’s design allows elements to be pushed forward and/or inward to address smaller footprint needs without needing to produce significant new graphics.

 
beMatrix is the perfect solution for one time custom rental solutions, event environments, or exhibit programs. Be sure to ask your exhibit builder or agency to specify b62™ from beMatrix for your next exhibit or event. For more information about beMatrix go to www.bematrix.us or email info@bematrix.us
 
To read the full case study visit : www.bematrix.us/download/leaflets?t=cases
 
beIMPACTFUL with b62™ from beMatrix.

 

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