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April 28, 2015

STEELHEAD PRODUCTIONS CREATES SPECTACULAR EXHIBIT FOR NEXEN TIRE

For SEMA 2014, Steelhead Productions was asked to design a new exhibit for Nexen Tire.  The solution required: meeting rooms, dynamic eye catcher and corporate identification, large seamless graphics and a 10 foot by 8 foot LED video wall.  In order to achieve all of these objectives Steelhead chose b62™ from beMatrix.

The meeting rooms seemed simple enough but the quantity required more floor space than was available.  The solution was the use of a double-deck structure with meeting space on the top level using b62™ frames.  In addition, frames were used around most of the perimeter of the deck combining large white fabric on the entrance wall and large seamless fabric graphics on several other walls.

The 10' wide by 8' high LED video wall was hung on the front of a storage closet starting at 7' from the floor.

The dynamic eye catcher was an angled graphic wall that melded into a horizontal canopy 16' off the ground.  This entire structure was built using b62™ frames covered in fabric with three-dimensional letters suspended from the bottom.  We know you'll ask...this overhead structure was supported by being rigged from above.

Not only was Nexen Tire ecstatic about Steelhead's design solution, the design was also a first place winner at the recent "Best of 2014" beMatrix awards held during ExhibitorLive 2015.

Congratulations to Steelhead Productions for a well-designed and executed beMatrix solution!

For more photos visit: http://bematrixusa.hostedftp.com/~beMatrixUSA/Nexen Tire/index.html

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